BASIC FUNCTION 基本職責
領導市場傳訊團隊，制定及執(zhí)行市場推廣計劃，開展酒店宣傳，樹立和維護酒店公眾形象。
Lead Marketing Communications Team, produces and implement a marketing plan which promotes. Builds and maintains prestigious image of the hotel.
DUTIES AND RESPONSIBILITIES 職責和義務
1. 負責市場傳訊部的日常管理工作：
In charge daily management work Marketing Communications Dept.:
1） 嚴格要求部門員工的日常行為并幫助員工提高工作技能。
Discipline reservation agents’ daily works and assist them improve working skills.
2） 通過有效的管理技巧鼓勵員工和激發(fā)員工的工作積極性。
Encourage and work up employees’ enthusiasm by using effective management skills.
3） 安排員工班次，視情況安排員工加班及休假。
Arrange work shift, overtime and leave.
4） 完善部門各項管理規(guī)章制度，制定培訓大綱，定期開展員工培訓。
Improve policy and procedure of department. Make training plan and conduct trainings.
2. 開展酒店各項市場傳訊工作 Develop work of MarCom. For hotel：
1） 按照酒店銷售和市場計劃編訂公關活動方案。
According the plan of sales and marketing produces the public relations activities plan of hotel.
2） 給地方、地區(qū)傳媒推送新的酒店信息。
Issued hotel information to media, included local, regional.
3） 處理相關文稿及信息收集。
Handle and collect the relevant documents and information.
4） 為酒店住客或新聞媒介按需提供公關服務。
Provide public service for hotel guests and media.
5） 撰寫、編輯和檢查酒店推廣宣傳資料。
Writing, edit and checked the information of hotel promotion.
6） 實施所有通過審批的廣告宣傳計劃。
Implemented the marketing plan that the approved.
7） 酒店形象設計和推廣。
Design and promoted the hotel image.
3. 維護酒店公共關系 Maintenance public relations of hotel：
1） 與新聞媒體建立良好關系并保持緊密聯系。
Establish a good relationship with the news media and keep close contact.
2） 了解集團其他酒店公關活動情況。
Be aware the sister hotel public relations activities.
3） 出席有價值的慶典活動。
Attended the valuable celebration.
4） 代表酒店回應新聞、媒體的咨詢。
On behalf of the hotel, respond to news media consultant.
5） 評估地方團體/慈善活動的價值，建議酒店參與。
Evaluate the activities in the value of the local community / charity, and to recommend the hotel to participate in.
6） 接待貴賓、記者、傳媒、酒店業(yè)人員和公關人員。
Reception VIP, journalists, media, hotel staff and public relations personnel.
7） 安排團體參觀酒店的事宜，并協助部門做好配合工作。
Arrange group visited hotel issues, and assist the departments to do a good job of work.
4. 協助市場銷售總監(jiān)工作，監(jiān)督部門職員工作，保證市場傳訊工作順利完成。
Assist the DOSM, supervision dept. staff, ensure the successful completion of the work of marketing communications.
JOB SPECIFICATION工作要求
知識 Education Requirement
1. 學歷要求：相關專業(yè)大學專科及以上
Academic requirement: colleague certification and above
2. 專業(yè)要求：傳媒，廣告，管理，營銷等相關專業(yè)
Professional requirements: media, advertising, management, marketing and other related professional
3. 工作經驗要求：三年以上相關職位工作經驗
Working experience: at least three years related experience
技能 Skills
1）專業(yè)技能要求Professional Skills：
全面了解并掌握酒店的設施設備、各種服務項目、產品特點、酒店經營方針及銷售策略等信息。Be aware the facilities and equipment of hotel, all kinds of services, product characteristics, the hotel management and sales strategy information.
掌握新聞、廣告、宣傳等專業(yè)知識，熟悉營銷和推廣業(yè)務。
Be aware the news, advertising, publicity and other professional knowledge, familiar with marketing and promotion.
具有廣泛的社交活動能力。Has a wide range of social activities.
熟練使用英語。Proficient use the English.
2）管理技能要求 Management Skills：
掌握酒店管理知識，掌握公共關系學、心理學、行為科學等基礎知識。
Master the hotel management knowledge, master the basic knowledge of public relations, psychology, behavioral science.
具有較強的管理能力，熟悉本部門工作，能對下級進行有效的領導。
Has strong ability of management, familiar with the work of the Department, effective leadership on subordinates.
具有較強的判斷、決策、創(chuàng)新和應變能力。
Have a strong judgment, decision making, innovation and ability.
具有較強的組織協調能力，能合理地安排本部門的人員工作，能協調各有關部門之間的關系
4. 職業(yè)素養(yǎng)要求 Professional Quality Requirement：
1） 具有團隊精神和創(chuàng)新意識 Have team spirit and innovative consciousness.
2） 責任感強 Strong responsibility
3） 服務意識 Good sense of service.
5. 其他責任 Others
1） 了解旅游業(yè)現狀及政府有關政策、法律和條款規(guī)定。
Be aware the situation of Tourism, relevant government policies, law and provision.
2） 具有良好的公關形象。Good personal image.
3） 掌握基本社交禮儀。Master the basic social poise and grace.
