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運用所有的市場工具,準備每周和每月的房間占有率和平均房價的營業預測報告。
To prepare weekly and monthly rooms occupancy and average rate forecast
through the use of Business Intelligence and Revenue Management applications
(IDeaS software where available).
§??
協助管理團隊和散客的房間狀態,確保使用最佳的策略和控制使利潤最大化。
To assist with inventory and forecasting methods of both FIT and group
business, to ensure optimal strategies and controls are in place to minimise
displacement and maximise total hotel revenues.
§??
通過房態使用情況和價格管理為有效實現利潤目標的過程提供戰略性建議。
To provide strategic consultation on effective revenue generating
processes through Spirit / Reserve inventory usage, rate control management,
pricing and distribution.
§??
確保最佳的房態控制給團隊和散客銷售。
To ensure optimal inventory controls are in place for FIT / Group and
for the hotel as a whole.
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詳細說明所有折扣策略符合客戶需求的套餐產品信息。
To define discounting strategies and adapt product packaging according
to customer needs and consistency of product delivery.
§??
組織每周收益會議,講解即將到來的收益管理策略和挑戰。
To conduct Weekly Yield / Revenue Meeting, presenting the upcoming
revenue management tactics and challenges.
§??
緊密檢測競爭對手及市場波動的所有價格信息。
To monitor and constantly adapt pricing tactics in the context of
competitor strategies and market fluctuations.
§??
檢測及確保所有分銷渠道是符合凱悅國際的價格策略。
To ensure the inventory distribution through all channels is in line
with Hyatt’s distribution strategy and closely monitor business shifts between
channels (Channel Management).
§??
優化并監控酒店搜索優化策略(SEO)
To optimize and monitor the hotels search optimization strategies (SEO).
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根據凱悅集團的政策和指導,協助市場行銷部總監尋找并評估銷售渠道。
To find and evaluate new channels of distribution in liaison with the
hotel’s Director of Sales & Marketing / Sales and in-line the Hyatt’s
Corporate policies and guidelines.
§??
管理第三方零售分銷渠道,確保以優化的方式出現在他們的網站上。定期聯系第三方在線供應商并創建不同的生產和市場份額的目標。
To manage the 3rd party retail channels of distribution and ensure
optimal presence on their sites. Liaise with 3rd party on-line vendors on a
regular basis and create distinct production and market share goals.
§??
聯系銷售部門尋找傳統銷售的機會,并使用新的B2B和B2C在線銷售渠道。
Liaise with the Sales department in finding opportunities to convert
traditional wholesale business to and be present on existing and new B2B and
B2C on-line distribution channels.
§??
根據凱悅集團的政策和指導,在價格談判時確保現有的聯系是可用的,以及靈活定價方式,。
Ensure existing connectivity is utilized and dynamic pricing forms the
bas when negotiating margins, in line with Hyatt’s Corporate policies and
guidelines.
§??
確保每日定價策略(DPS)的優化,必要時審查并協助重新定價策略(在酒店,已轉化為DPS,適用每日房價優化率)。
To ensure Daily Pricing Strategies (DPS) are optimized and to review and
assist in the re-design of the pricing strategies if necessary (in hotels that
have converted to DPS, otherwise Rate of the Day optimization is applicable).
§??
為Hyatt.com建議并實施酒店的定價和分銷策略,確保房價和優惠活動符合酒店整體的定價策略。
To recommend and implement the hotel’s pricing and distribution strategy
for Hyatt.com, ensuring the room rate and special offers are in line with the
hotels overall pricing strategy.
§??
與行銷企劃部經理保持聯系,確保房價和優惠活動在Hyatt.com上都是最更新的。
Liaise with Marketing Communications Manager in ensuring room rate and
special offers information on the Hyatt.com is updated.
§??
通過有效的市場趨勢分析、發現新的商業機會、有效地管理資料庫、收益管理及價格策略,協助市場總監/銷售總監以及各營收部門不斷實現利潤最大化。
To assist all the revenue departments in maximising revenue and yield
through business trend analysis, highlighting areas of opportunity and ensuring
delivery and maintenance of optimum data mining, revenue management, pricing
and distribution strategies on an ongoing basis.
§??
協助市場銷售部總監/ 銷售總監準備月度市場會議-討論酒店未來的銷售方向和市場營銷策略,解決關鍵問題并評價過去的策略。
To assist the Director of Sales & Marketing / Director of Sales in
the preparation of the Monthly Marketing Meeting – the forum to discuss the
hotel’s future sales and marketing tactics and strategies, addressing critical
issues and evaluate past strategies.
§??
追蹤及反饋酒店市場途徑、程序及系統使用的有效性,包括商業機會、收益管理、房態管理及靈活而強競爭力的價格策略。
To monitor and provide feedback on the hotel’s effective use of Hyatt
systems, tools and procedures in areas of business intelligence, revenue
management, inventory management and dynamic pricing to maximise Hyatt’s
competitive advantage in the marketplace.