使酒店的所有收益最大化,不僅限于客房和宴會和餐飲收入。領導由所有創收部門參與的跨部門決策工作,這些部門包括銷售和市場部、客房部、餐飲服務部。管理競爭情報工作的各個方面;定價;管理可出租客房和收益底線;分銷渠道;市場細分組合;接受或拒絕較大團隊的預訂。Maximizeall revenues to and for the Hotel, including but not limited to Room andBanquet/Catering Revenues.? Lead crossfunctional decision making of all revenue generating departments includingSales and Marketing, Rooms, Catering and Food and Beverage departments. Manageall aspects of competitor intelligence; pricing; management of room inventory,and/or the yield hurdle points; distribution channels, market segment mix;acceptance/denial of major group bookings.
?利用提供的工具(即SBRP)并依照洲際酒店集團的規范,以日歷的形式對以下信息進行維持、更新和分享:外部活動、競爭對手價格情報、平均房價的滲透率(RGI)、商業客戶的抵店和消費習慣、流失報告、會議空間分配、攬客率(與餐飲經理一起)、總體的和按帳戶的(對于預訂者而言)忠誠度計劃滲透率,系統以及通過渠道、細分市場和客戶得到的客房或非客房收益的趨勢。
Using the tools provided (ie SBRP) and incompliance with the IHG standards, maintains, updates and shares information inthe areas of a master calendar of external events, competitor rateintelligence, RevPar penetration (RGI), arrival and spending patterns ofcommercial accounts, denial reports, meeting space allocation, guest capturerates (with the F&B Mgr), Loyalty program penetration both overall and byaccount (and for bookers), system contribution and trends in rooms andnon-rooms revenues by channel, segment and account.
了解酒店效益的組成部分,并以此對來自當地客戶和團體的業務進行評估,以便為將來的定價和談判提供數據。
Understand the composition of hotelprofitability, and uses this to evaluate business from local accounts andgroups so as to provide input to future rate setting and negotiation.
監測競爭對手對所有創收部門的定價,了解當地市場動態和需求群體,并就酒店的定價和市場綜合策略向客房收益工作組提供適當的建議。
Monitor competitor pricing for all revenuegenerating departments, understands the dynamic of the local market and thedemand generators, and recommends appropriate actions to the Revenue RoomTaskforce in relation to the hotel’s pricing and market mix strategy.
每周與總經理、市場銷售總監、預訂經理、前廳經理、宴會銷售總監和餐飲總監一起訂價格和銷售策略(收益)會。
Conduct weekly rate/sell strategy (yield)meetings with General Manager, DOSM, Reservations Manager, Front OfficeManager, Director of Events, Director of Food & Beverage
協助召開客房收益會議(由總經理主持),并撰寫會議所需的報告和分析材料,在會議室的墻上展示主要數據和趨勢等
Facilitate the Revenue Room Meeting (which theGM chairs) and generates reports and analyses needed for these meetings,displaying key facts/trends etc., on the revenue room walls.
通過分析歷史數據和當前文件,監測并決定功能廳、客房和餐飲場所的需求周期。負責跟蹤和分析場所預訂速度和團組入住情況,對團組入住以及客人不承認預訂或改變主意的情況進行處理
Monitor and determine demand periods forfunction space, rooms and catering through an analysis of historical data andcurrent bookings.? Responsible fortracking and analyzing of booking pace, group wash, cut off enforcement forgroups as well as denied and regretted business.
審批并執行一晚9間客房以上的團隊銷售策略,并與銷售總監或餐飲總監關于團隊和會議的定價問題進行合作
?Approve and/or implement sell strategies forall group proposals above 9 rooms on any one night, and collaborates with theDirector of Sales or Director of Catering on setting group and conferencerates.
每天對收入系統*的使用情況進行管理,包括負責收益底線的操作和每日房態控制。
Manage use of revenue systems* on a dailybasis. This includes the responsibility for any manipulation of the yieldhurdle points and daily inventory balancing where appropriate.
為酒店團隊提供收益系統的功能和升級的培訓并予以支持。
Train and support hotel teams on revenuesystem* functionality and enhancements.
管理所有渠道(中央預訂系統、全球酒店預訂系統、互聯網直接和間接銷售系統),包括并不僅限于房間類型和銷售策略。負責確保遵守互聯網最低價格保證規定,并按照洲際酒店集團的標準和規定對第三方分銷商進行管理
Manage all channels (CRO, GDS, Internet directand indirect) including but not limited to room types and sell strategy.? Responsible for ensuring compliance with theLowest Internet Rate Guarantee and managing third party distributors incompliance with IHG standards and rules.
對SBRP實施監控,確保遵守所有SBRP規則和標準程序。為年度預算提供所有與業務的收益相關的建議。在收入基礎上對各部門的人員需求水平進行預測
?Guardian of SBRP.Ensure compliance with all SBRP rules andstandard processes. Provide input to the annual budget process on all revenueaspects of the business. Provides medium-term revenue-based forecasts ofrequired staffing levels to all departments.
支持所有與市場調研和運營最佳化相關的特殊項目(資源策劃、成本核算、關鍵績效指標等)收益系統包括收益管理系統和酒店管理系統
Champion all special projects relating tomarket research and operational optimization (resource planning, costing, KeyPerformance Indicators and etc.).? *Revenue systems include the central reservationssystems, RMS and PMS.
技能要求
Required Skills –
擁有在與他人交往時大多數時間所使用的溝通技能;完全代表酒店,品牌和公司與顧客,員工和第三方交往的能力。
Communicationskills are utilized a significant amount of time when interacting with others;demonstrated ability to interact with customers, employees and third partiesthat reflects highly on the hotel, the brand and the Company.
擁有有效的酒店報價概念,優化收益管理和銷售策略的知識,并具有在給定的市場條件下決定使用哪種概念的能力。
Demonstratedknowledge of effective hotel pricing concepts, yield management optimizationand selling strategies, and ability to determine which concepts to apply ingiven market conditions.
精通微軟辦公軟件
Proficientin the use of Microsoft Office
具有解決問題,推理,號召,組織和培訓能力
Problemsolving, analytical, reasoning, motivating, organizational and trainingabilities.
良好的寫作技能
Goodwriting skills
學歷
Qualifications –
具有酒店管理或商業管理的學士學位。
Bachelor’sdegree in Hotel Administration or Business Administration.?
經驗
Experience –
3年相關工作經驗或類似的管理經驗,或與此相當的教育與工作經驗結合的背景。曾擁從事收入管理或報價工作者優先考慮。
3years of relevant experience or similar supervisory role, or an equivalent combinationof education and work-related experience. Previous Revenue Management orPricing experience is preferred.