To connect, differentiate and elevate the guest experience with extraordinary experience.?To create an Insider Culture at the hotel - with guests, the team and the community.
以非凡的體驗連接、區分和提升客人體驗。在酒店與客人、團隊和社區一起創造一種Insider文化。
To anticipate and uncover what will WOW the guest. To use networks, relationships and access to connect the newest, latest and coolest to the W brand and the W guest.?
預測并發現什么會讓客人大吃一驚。利用網絡、社交和訪問將最新、最新和最酷的人與W品牌和W客人聯系起來。
To bring to life the W core value of ‘Insider’ for the W guest and allow W Hotels Worldwide to activate this key brand differentiator in a way that creates both valuable and memorable experiences for our guests, ultimately driving loyalty to the W brand and providing hotels a way to differentiate themselves in the ever-growing lifestyle hotel marketplace.?
為W客人帶來 “Insider” 的W核心價值,并允許W酒店全球化,激活品牌差異化,為我們的客人創造有價值且難忘的體驗,最終提高對W品牌的忠誠度,并為酒店提供一種在不斷增長的生活方式酒店市場中脫穎而出的方式。
To ensure that there is someone available at key times to focus entirely on providing guests insider tips and information on the city they are in as well as creating WOW moments that come to life during the guest’s experience at W.?
確保在關鍵時刻有人可以完全專注于為客人提供有關他們所在城市的內幕提示和信息,并為客人在W的體驗中創造令人驚嘆的時刻。
To interact with guests personally, ensure a more enhanced guest experience and more frequent activation of the "Insider" core value, which in turn leads to greater congruency between W's promise of insider access and the actual delivery of the experience.
為了與客人進行個人互動,確保更增強的客人體驗和更頻繁地激活“Insider”核心價值,這反過來又使W對Insider的承諾與體驗的實際交付更加一致。
To work closely and tirelessly with the marketing team to drive greater exposure for activations and to drive guest footfall into special events. To create and drive programming and content that is in line with the core messages of W hotels. To connect deeply with the movers and shakers in fashion, fuel, art and music within Shanghai and Greater China.
與營銷團隊密切合作,不知疲倦地提高活動曝光率,并吸引客人參加特別活動。創建和推動符合W酒店核心信息的節目和內容。與上海和大中華區的時尚、藝術和音樂界的風云人物建立深厚的聯系。