PRINCIPAL RESPONSIBILITIES 主要職責
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Market Share 市場份額
Lead the Revenue Management Committee of each Hotel to build the Hotels’ Room revenue Market Share by deploying effective Revenue Management Practices in all hotel.
帶領每間酒店內(nèi)的收益管理委員會，運用有效的收益管理手段，加大客房收益市場份額。
Forecasting 預測
1.Produce a demand forecast weekly, deploy transient and group inventory restrictions and pricing strategies designed to maximize revenue from a rate and occupancy perspective.
每周指定需求預測，結(jié)合房價及入住率兩方面、最大化收益的定價戰(zhàn)略。
2.Ensure forecasts are +_3% of actual result as accurate forecasting will underpin market share growth.
準確的預測能夠助長市場份額的增長，確保預測值與實際值之間的偏差在3%以內(nèi)。
3.Supervise accuracy + efficiency of supervised hotels.
監(jiān)督其負責范圍內(nèi)的酒店，在預測方面準確而有效。
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Market Mix 市場構(gòu)成
Ensure that the hotels have the optimal market mix to maximize revenues and profitability.
確保酒店的市場構(gòu)成達到最佳，最大化收益及利潤。
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Pricing 定價
1.Ensure optimal pricing for all market segments, specifically focusing on Retail Corporate and Groups.
確保給予所有細分的市場最合理的價格，特別是公司散客及團隊。
2.Implement pricing as per LHG global pricing policies.
實現(xiàn)價格以LHG全球定價政策為準。
3.Ensure that pricing decisions are appropriately folded into the distribution channel strategies of each hotel, specifically for LHGwebsites, OTAs and GDS.
確保每個酒店的分銷渠道定價政策是合理的，特別是LHI網(wǎng)站、OTA和GDS。
4.Actively works with DOSM and key Sales Managers to ensure maximization of revenue and market share growth.
積極配合銷售總監(jiān)及銷售經(jīng)理得工作，確保酒店收益穩(wěn)步增長并達到最大化。
5.Control pricing integrity among the 3 Beijing properties for all segments.
根據(jù)北京市場的屬性控制市場定價。
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Group Business團隊業(yè)務
1.Consult with Sales Managers on rate and inventory suitability of all potential group business for CORDIS，Beijing Capital Airport.
與銷售經(jīng)理探討及制定報價，以便挖掘更多北京首都機場地區(qū)的潛在業(yè)務。
2.Oversee the management of group block activity. Ensure that group cut off dates, rooming lists, block activity (i.e. pickup, wash etc.) are will managed for all 3 hotels.
監(jiān)督管理團隊的訂房情況，如最后期限、名單等確切的訂房情況。
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Weekly Revenue Strategy每周收益策略
1.Drive weekly Revenue Management Committee meetings in accordance with LHG standards for CORDIS HONGQIAO SHANGHAI.
參照LHG的標準，每周組織收益管理會議。
2.Attend all 3 meetings and drive strategy council.
參加所有委員會會議。
Automated Revenue Management System自動化收益管理系統(tǒng)
If hotels have or will install a revenue management system, take a leadership role in driving implementation and utilization of the tool to the benefit of the hotel and the revenue management process.
如果酒店已有或者將設置一個收益管理系統(tǒng)，帶頭利用系統(tǒng)來實現(xiàn)酒店收益的管理。
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Central Reservation System and Global Distribution Systems中央預訂系統(tǒng)和全球分銷系統(tǒng)
1.Monitor to maintain consistency with property level inventory strategies and align with LHI Best Available Rate (BAR) pricing philosophy for all 3 hotels.
根據(jù)酒店定價理論使LHG的最優(yōu)惠房價保持一致性。
2.Analyze channel performance-LHI channels (brand website, GDS, hotel direct)and third parties for all 3 hotels.
對酒店的分銷渠道，如LHG網(wǎng)站、品牌官網(wǎng)、酒店直銷進行分析。
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Up-Selling促銷
1.Develop an Up-Selling Culture in the Hotels across all departments.
鼓勵各個部門促銷。
2.Instigate incentive programs for up-selling.
擬定促銷獎勵計劃。
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Strategic Reporting and Data Integrity報表及數(shù)據(jù)的完整性
Report on key strategic issues such as channel performance, ROI of promotions etc and ensure that data entry and output is clean in all relevant systems and report.
對于主要的分銷渠道、ROI的促銷、收益和支出等數(shù)據(jù)清楚的體現(xiàn)在報表中。
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Competition競爭
Lead the Revenue Management Committee to become expert on the competition product and strategies ensuring that we know more about the competition than they know about us.
帶領收益管理團隊了解更多競爭酒店的產(chǎn)品，制定更多的競爭策略，確保我們了解得比他們多。
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F&B revenue (CORDIS HONGQIAO SHANGHAI)餐飲收益
1.To work with the F&B reservations team to ensure the best revenue in each outlet.
與餐飲部保持密切合作，確保餐飲收益達到最大化。
2.To work with the Director of Food & Beverage and outlet managers to develop and assist with implementation of activities to improve Rev per sq. foot year on year.
與餐飲總監(jiān)和管理人員開發(fā)促銷活動，增加酒店收益。?
3.In conjunction with the manager of restaurants and loyalty reservations to develop yield management and upselling strategies.
與餐飲部管理人員制定既能留住老顧客又能開發(fā)新客戶的促銷計劃。
4.To ensure management updating and use of customer data base is working to our revenue advantage.
確保更新客戶的數(shù)據(jù)和資料，實現(xiàn)酒店利益最大化。
5.In conjunction with F&B management to implement strategies to drive LAC card membership and usage and target new members.
結(jié)合餐飲部的管理，促動LAC卡使用并且開發(fā)新成員。
6.In conjunction with Director of Catering and Conventions to develop and monitor activities to improve yield per sq. foot from banquet floor.
與餐飲總監(jiān)密切配合，使宴會銷售的利益達到最大化。
7.Encourage room nights at TLSHA and ELNAQ.
激勵TLSHA和ELNAQ的間夜數(shù)。
