JOB OVERVIEW 職位概述
Responsible forthe all marketing related activities within the Food & Beverage division.This includes but is not limited to all direct sales and promotional relatedactivities of the F&B division.
負責餐飲部所有與市場營銷相關的銷售活動,包括但不僅限于餐飲部所有直銷、促銷和傳播相關的銷售活動和分析。
The F&BSales Manager will keep up to date with market trends, challenges andopportunities within the division and make suggestions on how to promote theoutlets and generate more revenue. He/ she will actively involve him/ herselfin the daily operation by supporting the ADOFB with marketing needs and tools.He/ she will attend the daily briefing, focusing and tracking VIP membershipsales and function ability within the hotel.
餐飲銷售經理將關注并跟進本部門的市場趨勢、面臨的挑戰和機遇,并就如何推廣餐飲設施和創造更多收入提出建議。他/她將通過向餐飲副總監提供市場需求信息和營銷工具來積極參與日常營運。他/她將參加每日的例會,還將關注銷售和追蹤貴賓會員卡在酒店內的效能。
Adhere tolocal regulations concerning health, safety, or other compliance requirements,as well as brand standards and local policies and procedures.
遵守當地的衛生和安全法規,或其它適用的規定,以及品牌規范和當地的規章制度。Participated outlet’s daily operations and coordinate specialevents, ensure compliance with standards of service and operating procedures.
參與餐廳日常經營工作及協調特別的活動,確保符合餐飲服務的規范和運營程序。
SalesFunction 銷售職責
·?Prepare and execute F&Bsales and marketing plan
制定和實施餐飲市場營銷計劃
·To be activity involved in theHotels VIP loyalty card, data base collection
積極參與酒店VIP 忠誠卡數據庫的收集
·?Actively be involved in salescalls to key clients.
積極參與重要客戶的銷售拜訪
·Supervise, train and beresponsible for the hotels F&B sales team.
管理、培訓和負責酒店餐飲銷售團隊
·To possess a thorough knowledgeof all F&B menus, promotions and communicational activities.
透徹掌握所有餐飲菜單、促銷活動和傳播活動的相關內容
·To be well versed with productsand concepts of all F&B relatedareas of the hotel.
精通酒店所有餐飲相關領域的產品和理念
·?Ensure that IHG and hotelspecific brand standards and policies are correctly applied to with regards toall F&B marketing related activities.
確保在所有餐飲部市場營銷相關的活動中,正確應用 IHG 和酒店特有的品牌標準和政策
·Prepare, manage, monitor andanalyse all promotional activities.
準備、管理、監督和分析所有促銷活動
·Constantly obtain feedbackthrough research from guests and colleagues and use provided information aspart of the monthly SWOT analysis to increase revenues and monitoreffectiveness of all promotions.
通過調研不斷獲取客人和同事的反饋信息,利用所提供的信息進行每月的 SWOT 分析,從而增加收入并監督所有促銷活動的效果。
·To maintain an updatedcompetitor analysis and price variance report as outlined.
制作不斷更新的競爭對手分析和價格差異報告。
·To digest analytical andcreative suggestions from the restaurant’s table management system and proposenew avenues of revenue stream on a monthly basis.
吸收餐廳餐桌管理系統的分析和創造性建議,每月提出收入流的新途徑。
·To supervise any promotion asassigned by his/ her superiors.
監督其主管分派的任何促銷活動。