·?????????? Assisting with the preparation and planning of the annual marketing plan, department objectives and other costs related to the annual budget plan.
·???????????協助準備和規劃年度市場營銷計劃、部門目標和其他相關費用的年度預算。
·?????????? Ensure the annual marketing plan is deliverable, measurable and is able to be adjusted along with the business needs.
·???????????確保年度營銷計劃是可交付的、可衡量的、能夠隨著業務需求進行調整。
·?????????? Maintain a good working relationship with local and national media.
·???????????與本地和國內媒體保持良好溝通及關系。
·?????????? Prepare a media list and update it regularly. Including but not limited to local and national travel, leisure, lifestyle, entertainment, business and food media or bloggers.
·???????????整理媒體聯絡表并及時更新,包括但不限于本地和國內旅行、生活類,娛樂類,商務類及美食類媒體或博主等。
·?????????? Monitor news coverage and circulate internally every month.
·???????????監控媒體新聞報道并每月在內部傳閱。
·?????????? Submit stories/photos to media and Artyzen corporate office regularly every month.
·???????????每月向媒體及雅辰酒店集團呈交酒店新聞和相關圖片。
·?????????? Be the brand ambassador of the hotel, to ensure all materials comply with the brand standards and all creative follows the brand direction.
·???????????成為酒店的品牌大使,確保所有材料符合品牌標準而且所有的創意都符合品牌方向。
·?????????? Ensure all materials using for the public are submitted to the corporate office for approval before they are published.
·???????????確保所有宣傳材料在發布之前,都經過總部審批。
·?????????? Ensure all hotel associates are fully versed on these brand guidelines and give direction where appropriate.
·???????????確保所有的酒店員工完全熟悉這些品牌標準,并在需要的情況下給與指導幫助。
·?????????? Ensure you are fully versed with the hotels emergency & crisis management policies and procedures. Be well versed with the appropriate action and contact people to liaise with.
·???????????確保完全熟悉酒店應急與危機管理的政策和程序。深諳如何用適當的方式聯系相關人員。
·?????????? Ensure files, correspondence, photo/electronic library of the hotel and other relevant business documentation is maintained.
·???????????確保將檔案、信件、酒店電子圖片庫和其他相關業務文件完整存檔保留。
·?????????? Arrange photography of VIP guests and maintain archives.
·???????????為所有接待的貴賓留影并保留檔案。
·?????????? Develop and produce sales supported materials for the hotel (website, OTAs, GDS, newsletters, brochures, promotion materials, in-room information, guides, etc.).
·???????????設計制作酒店廣告宣傳物料,(如官網、OTAs、GDS、實時通訊、宣傳冊、宣傳品、客房內宣傳頁及指南等)。
·?????????? Assist with creation and implementation of local, regional and international advertising, including online marketing initiatives
·???????????協助建立和實施本地,國內和國際廣告計劃, 包含在線營銷活動。
·?????????? Coordinate all special events and promotions and maximize publicity.
·???????????協助舉辦落地活動及促銷宣傳活動,最大限度地進行宣傳推廣。
·?????????? Work with Food and Beverage team to develop the promotion plan and make sure it’s deliverable, measurable and adjust it when it’s necessary.
·???????????與餐飲團隊合作制定促銷計劃,確保計劃的可行性、可衡量性,并在必要時進行調整。
·?????????? Coordinate and implement the communication plan for the hotel activities and promotions in coordination with various revenue-earning departments in the hotel (i.e. food and beverage, business development, etc.). Work closely with Chef and Restaurant for specials and social events.
·???????????與酒店相關部門(即餐飲部、業務發展部等)溝通,協調并實施酒店活動和促銷活動的溝通計劃。針對特別活動和社交活動,與廚師和餐廳緊密合作。
·?????????? Handle OTA responses on behalf of the related department. Advance communication with them is a must.
·???????????代表相關部門處理在線預訂平臺的評論回復。回復前必須提前與相關部門協商。
·?????????? Undertake additional duties as requested by Head of Business Development and Hotel Management team.
·???????????根據商務發展總監和酒店管理團隊的要求承擔額外的職責。
·?????????? Be an early adopter and champion for innovation, especially in the area of online marketing and channel engagement.
·???????????有創意并敢于創新,尤其是線上營銷和渠道營銷方面。
·?????????? Press release and management speeches writing as required.
·???????????根據需求準備新聞稿和演講稿等書面文書。
·?????????? Compilation of award submission documents.
·???????????為酒店爭取獲獎榮譽。
·?????????? Seek sponsorship opportunities to increase hotel and brand awareness.
·???????????尋找適當的贊助機會,提高酒店和品牌知名度。
·?????????? Third party tie-ups. Work close with any third party when it’s necessary.
·???????????必要時與第三方緊密合作。
·?????????? As the main contact of the hotel with corporate office on marketing and communications. Prepare monthly report to the corporate office.
·???????????作為酒店與總部市場部主要溝通聯絡人員,每月提交月度報告。
·?????????? Work with corporate marketing team closely and fully support for any corporate marketing initiatives.
·???????????與總部市場部緊密合作,并全力支持任何總部安排的工作。