Develop all food & Beverage channel, including but not limited to WeChat Mall, Weibo, Meituan (Da Zhong Dian Ping), Ctrip, Tiktok, Nuo Mi,Chihewangle etc. Drive the production and do advertisement.
開展所有的在線的餐飲渠道包括但不限于微信商城,微博,美團(大眾點評),攜程,抖音,糯米網和吃喝玩樂,全面提升酒店餐飲形象提高產量。
Collaborate with hotel R&B Team to ensure that the R&B Marketing activities are aligned with the Corporate Marketing Strategy, and the Hotel Actions have been implemented where appropriate.
協助餐飲及宴會部門,確保餐飲及宴會市場傳訊活動與公司營銷策略一致,對酒店活動予以適當執行。
Assist hotels in the review and recommendation of potential 3rd-party web listings and partnerships. Follow up on listings, exposure, marketing initiatives. Monitor and report web traffic of the site, and take steps to increase.
為酒店通過第三方網站列表和合作伙伴進行回顧及推薦。跟進線上曝光及市場營銷計劃。監控、報告網站流量,并采取措施增加訪問量。
Ensure that e-Direct Marketing campaigns are based on relevant customer segmentation and targeted recipients.
保證各電子直接營銷是建立在相關的客戶細分及目標受眾基礎上。
Propose solutions for permission based emailing and e-newsletter strategies, if applicable.
如適用,在電子郵件和電子簡報策略的基礎上提供可行的解決方案。
Updating all the media contact list and work cohesively with outlet managers on outlet VIPs, TMS and NEC contact list. Keep updated Hotel e-customer database and propose solutions for a better customer information management.
更新所有媒體的聯系方式,并與餐廳經理對VIP、TMS和NEC聯系人名單進行匯總。保持更新酒店電子客戶的信息資料庫并提供更有效的客戶信息管理方案。
Optimize the hotel presence on search engines (in different languages).
通過搜索引擎優化酒店的曝光(不同語言)。Act as the primary point person for all local and regional third-party accounts as. Locate and add our hotel to new partner marketing linking opportunities.
作為與第三方渠道客戶聯系的主要負責人。結合適當時機,與新合作伙伴合作推廣。
To collect feedback from the Director of Sales and Marketing on competitors’ promotion, to give advice on the regional and tailor made promotion.
收集競爭對手酒店的推廣信息及市場銷售總監的反饋意見,并對區域的定制推廣提供建議。