崗位職責:
1. Thisposition is accountable for supporting all publicity campaigns in the hotel forspecial events and promotion, organized and planned by the MarketingDepartment. To enhance the image and brand awareness on a consolidated andindividual level. To ensure standardization of all consolidated promotionalcollaterals. As a consolidated identity, obtains maximum editorial coverage inall available medium and source, co-ordinate and direct sponsorships ofcharity, cultural and philanthropic events.
負責支持由市場部組織和策劃的針對特別活動和促銷活動在酒店的所有宣傳活動。提升品牌形象和品牌意識,提高酒店形象。確保所有促銷印刷品的標準化。作為一個綜合身份,在所有可用的媒體和來源,協調和慈善贊助等,并在文化和慈善活動中讓酒店獲得最大的公關及報道。
2.To enhance, maintain and develop close working relationships withregional and international media executives and journalists.
加強與區域和國際媒體高管和記者的密切工作關系。
3.To ensure that hotel obtain maximum exposure in local and internationalmedia.
確保酒店在當地和國際媒體上獲得最大曝光率。
4.In co-operation with Director of Sales & Marketing, prepare, submitand adhere to annual PR & Advertising budget.
與市場銷售總監合作,準備,提交并遵守年度公關和廣告預算。
5.Liaise with WHM Communications Department and Senior Graphic Designer toensure adherence to corporate image and any changes from corporate level in allcollateral and advertising production.
與集團傳訊總部和高級平面設計師聯系,確保遵守公司形象,以及所有宣傳品和廣告制作中來自公司層面的任何變化。
6.Maintain up-to-date corporate information files.
維護最新的公司信息文件。
7.Responsible for distribution of corporate information to local media asappropriate.
負責酌情向當地媒體分發公司信息。
8.Maintain contacts with local journalists and editors, foreigncorrespondents (when appropriate) and other representatives of the media to beaware of their needs and interests.??Provide them with news about activities of the hotel and / or group.
與當地記者和編輯、外國記者(酌情)和其他媒體代表保持聯系,了解他們的需要和利益。? 向他們提供有關酒店和/或團體活動的新聞。
9.Monitor competitors ‘activities to gain overall awareness of localcompetition.
監控競爭對手的活動,以全面了解當地競爭。
10.Relevant articles of interest to be brought to the attention of theGeneral Manager.
需要提請總經理注意的相關利益條款。
任職資格:
1.Universitygraduate or equivalent.
大學及相關學歷
2.Minimum 3 years’experience in Sales & Marketing with International Hotels in China.
國際品牌酒店擁有至少3年相關職位經驗